Marketing & Partnerships Leader

Building brands
that become
the culture.

12+ years creating first-to-market activations, forging culturally resonant partnerships, and producing brand experiences across entertainment, sports, and retail — from Dodger Stadium to the Sundance Film Festival.

$3M+

Annual event budgets managed

$2M+

Incremental revenue generated

100M+

Campaign impressions delivered

12+

Years of industry expertise

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About

Marketing that moves people.

I'm an experienced leader in B2C and B2B marketing, partnerships, events, and brand activations — known for initiating innovative, culturally relevant concepts that build brand awareness, drive consumer engagement, and increase sales across the entertainment, sports, and retail ecosystems.

At National CineMedia, I led the modernization and monetization of cinema advertising through first-to-market content and creator partnerships, generating $2M+ in incremental revenue and hundreds of millions of impressions. As the U.S. Representative to Cannes Lions, I grew Young Lions participation 20% year-over-year and opened $1M+ in new business pipelines.

At Macy's, I revamped the national multicultural event and marketing strategy, owning total campaign strategy across omni-channel media, creative, budget, and experiential elements from conception through execution — including Macy's largest Pride presence in company history at World Pride 2019.

I started my career in sports marketing at the LA Dodgers, where I negotiated all on-field celebrity talent appearances, relaunched the iconic celebrity softball game, created the first VIP experiences at Fan Fest, and launched the organization's first loyalty program for 20,000+ season ticket holders.

National CineMedia

Senior Director, Partnerships & Integrated Marketing

2022 – 2026

World Wrestling Entertainment

Director, Talent Brand Management

2021

United Talent Agency

Marketing Executive

2020

Macy's, Inc.

Manager, Multicultural Events & Marketing

2017 – 2020

Los Angeles Dodgers

Coordinator, Marketing & Promotions

2012 – 2015

University of Southern California

BA Cinema-Television, Magna Cum Laude

Selected Work

Case studies & campaigns.

Sponsorship · Events · Campaign

Macy's, Inc.

World Pride 2019:
Macy's Largest Pride Activation in Company History

As Platinum Sponsor of World Pride NYC 2019 — commemorating the 50th anniversary of Stonewall — I owned the full 360-degree strategy spanning 24 national parade sponsorships, 12 in-store events including the first-ever Drag Brunch and Trans Celebrations, a national charity partnership with The Trevor Project, and a first-of-its-kind World Pride Mural Project on the Herald Square Broadway windows. The campaign ran across paid media, organic social, digital, and in-store across all Macy's doors nationally.

$1.5M+

Raised for Trevor Project (2X goal)

133M+

National media impressions

549%

Increase in website sales vs. prior year

3,500

Attendees at World Pride Party, Herald Square

→

Creator Strategy · Partnerships

National CineMedia

Modernizing Cinema Advertising Through Creator Strategy

Identified an untapped opportunity in a traditional media business and built NCM's first-ever creator and content partnership program from scratch — overhauling talent strategy, launching four original creator-based series, and closing first-ever branded content deals with major publishers.

$2M+

Incremental revenue

100M+

Impressions generated

→

Sponsorship · Community · Events

National CineMedia × Cannes Lions

Building the First U.S. Lions Community from Scratch

As U.S. Representative for Cannes Lions, I built a first-of-its-kind U.S. Lions Community connecting Young Lions competitors, jurors, and sponsors through a mentorship program, virtual webinars, and in-person events — activating a previously underleveraged sponsorship into a growth engine.

20%

YOY participation growth

$1M+

Incremental sponsorship revenue

→

Sports Marketing · Events · Talent

Los Angeles Dodgers

Redefining Fan Engagement at Dodger Stadium

Transformed the Dodgers' entertainment strategy through culturally relevant celebrity programming across 81 home games per year. Revived the iconic celebrity softball game after a 10-year hiatus with 25 celebrity bookings, produced the first-ever top-of-the-dugout performances, launched a viral T-Pain National Anthem, and created the franchise's first-ever fan loyalty program for 20,000+ members.

Millions

EMV — highest single season in franchise history

20K+

Loyalty program members

→

Areas of Expertise

Brand Partnerships

Identifying, negotiating, and activating sponsorships and brand collaborations that drive measurable business outcomes and long-term relationship value.

Event Strategy

End-to-end production of VIP hospitality programs, fan experiences, B2B events, and cultural activations — from concept through post-event analysis.

Talent & Creators

Building creator ecosystems and negotiating celebrity partnerships that translate brand objectives into culturally resonant content and earned media.

Integrated Campaigns

Omnichannel campaign strategy across paid, social, experiential, and PR — grounded in consumer insights and measured against real business goals.

Building brands that become the culture.